program for mac to design a business card

A dark or 'edgy' cannabis marketplace is likely to turn away just as many (if not more) customers as the first. They'll fail to remove the stigma attached to cannabis or lean into it inadvertently.

In the second scenario, brands will do just the opposite. Precise percentages, measurements, weights and labels will be applied to everything, making it difficult for the average customer to know what they want, let alone find it. In the first scenario, they'll try to elevate cannabis so far above its (fading) negative stigma that their marketplace becomes filled with technical and irrelevant jargon. Too often, cannabis brands fall into one of two traps.

Conducting market research is always a safe bet to ensure you have a complete understanding of your target audience and how they shop. If you've decided to build your own cannabis app, you'll need to know how customers shop for cannabis - as well as how they don't. How Customers Shop For Cannabis (And How They Don't) It's the best route to take if you plan on staying agile in your sector and in control of your product.Įither way, you'll need to have a solid understanding of who will be using your app. It's a lot easier, too, which can be especially important if you don't have any coding talent on hand.Ī bespoke app, on the other hand, will take slightly more time and resources at the beginning but can provide more benefits, like tailoring the app to your specifications. One of the first considerations you'll need to make when taking your cannabis brand into the digital space is whether you want to buy or build your app.Īs you can probably guess, buying a white-label app is faster than building one. And that brings us to the next challenge: How? From my perspective, developed cannabis brands would be foolish not to capitalize on these changes by launching an app in a timely fashion. These updates to Apple's platform are still a turning point for the cannabis industry. And when commerce is moved into the digital space - where rules and regulations are less clear - users, as well as business owners, might have a hard time figuring out how, if and when the sale of cannabis through a mobile app is legal. This disparity around what states are allowing versus what the federal government allows has already created complications over the last decade. It's still a federal crime to be caught with cannabis on your person and you can't use a credit card to pay. government hasn't legalized cannabis at the federal level. Unfortunately, cannabis users and brands haven't been given a total green light. The Obstacles Surrounding Cannabis Commerce Haven't Disappeared Though Just as pioneers Amazon and Netflix did for their respective sectors. Second, apps that take advantage of these new and upcoming changes could play a key role in pushing the cannabis dialogue forward.

Program for mac to design a business card